Ed Roberto is a distinguished entrepreneur, investor, and executive with over 25 years of experience spanning the startup and mid-sized corporate worlds. His career reflects a unique blend of strategic insight and operational excellence, having scaled ventures, improved business strategies, and driven transformative growth. As a Strategic Advisor at A8 Innovation, Ed leverages his expertise to empower clients to achieve scalable success, aligning with the firm’s mission to build impactful teams and ventures.

From startups generating $0–$20 million in revenue to corporations with $50–$250 million in revenue, Ed’s work focuses on optimizing operations, controlling costs, and driving profitability. His accomplishments include guiding Drinks.com to a successful NASDAQ listing, co-founding companies acquired by industry leaders like Oracle and IBM, and actively investing in technology startups as an angel investor and limited partner.

• Streamlining Operations: Improved global IT development practices and restructured workflows to enhance efficiency and scalability.
• Strategic Business Improvement: Refined business strategies for growth and alignment with market demands.
• Cost Management: Designed and executed strategies to control operational expenses while maximizing ROI.
• Partnership Development: Built and expanded 3rd party distribution channels and partner networks.
• Investment Expertise: Secured private and institutional investments, guiding ventures from ideation to funding and beyond.
• Global Experience: Managed and advised companies across diverse markets, including the U.S., Middle East, and Asia.

Ed’s dedication to precision and bold decision-making extends to his passions outside work, including competitive combat shooting, motorcycle racing, flying, and scuba diving. These pursuits reflect the same discipline and focus he brings to his professional endeavors.