Profile Summary
Ed Roberto is a distinguished entrepreneur, investor, and executive with over 25 years of experience spanning the startup and mid-sized corporate worlds. His career reflects a unique blend of strategic insight and operational excellence, having scaled ventures, improved business strategies, and driven transformative growth. As a Strategic Advisor at A8 Innovation, Ed leverages his expertise to empower clients to achieve scalable success, aligning with the firm’s mission to build impactful teams and ventures.
From startups generating $0–$20 million in revenue to corporations with $50–$250 million in revenue, Ed’s work focuses on optimizing operations, controlling costs, and driving profitability. His accomplishments include guiding Ping Identity to a successful NASDAQ listing and cofounding companies that got acquired by leading companies such as Oracle.
You can learn more about his work at eroberto.com.
Expertise & Accomplishments
- Streamlining Operations: Improved global IT development practices and restructured workflows to enhance efficiency and scalability.
- Strategic Business Improvement: Refined business strategies for growth and alignment with market demands.
- Cost Management: Designed and executed strategies to control operational expenses while maximizing ROI.
- Partnership Development: Built and expanded 3rd party distribution channels and partner networks.
- Investment Expertise: Secured private and institutional investments, guiding ventures from ideation to funding and beyond.
- Global Experience: Managed and advised companies across diverse markets, including the U.S., Middle East, and Asia.
Mentors at:
Role at A8 Innovation
Key Roles & Achievements
Global Expertise
Beyond Business
Ed’s dedication to precision and bold decision-making extends to his passions outside work, including competitive combat shooting, motorcycle racing, flying, and scuba diving. These pursuits reflect the same discipline and focus he brings to his professional endeavors.
Published Work

Season
1
Episode
28
Minisode 28: Leaving Your Corporate Job to Start a Business? Watch This First.

Season
1
Episode
27
Minisode 27: How to Build a Business That Outlasts You - Succession Planning

Season
1
Episode
19
Minisode 19: Are you scaling your business? Avoid these common founder mistakes.
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