Hussein Hammoud is a seasoned marketing strategist with 24 years of experience spanning diverse industries, including retail, fashion, telecommunications, banking, FMCG, and non-profit organizations. Renowned for driving actionable marketing insights, he specializes in propelling businesses forward through strategic branding, communication, and content strategies.

• Expanded Regional Footprint: Developed and executed multi-market strategies for global and regional brands, establishing and growing brand presence across the GCC, including Kuwait, KSA, UAE, Qatar, Bahrain, and Iraq.
• Boosted E-Commerce Performance: As Marketing & E-Commerce Director, Hussein orchestrated online and offline campaigns that significantly increased website traffic, conversion rates, and overall revenue for fashion and retail brands.
• Brand Portfolio Management: Hussein has successfully managed over twenty world-renowned brands, including DKNY, Kenzo, Cole Haan, and BANANA REPUBLIC. His expertise ensures consistent branding, streamlined marketing operations, and measurable ROI across markets, instilling confidence in his abilities.
• Digital Thought Leadership: Through his social media platforms (@fijleytalks), Hussein shares his knowledge and best practices on foundational marketing principles. His digital thought leadership educates audiences and keeps them engaged in the ever-evolving world of marketing.

• Marketing & E-Commerce Director, WABA International: Directed transformative e-commerce strategies to achieve growth milestones.
• Head of Marketing, Alyasra Fashion Group: Spearheaded impactful rebranding projects, including the rebranding of Wataniya to Ooredoo.
• Leadership Achievements:
• • Oversaw multi-million-dollar advertising accounts at leading agencies like Impact & Echo BBDO, partnering with brands like Ooredoo Telecom, Chevrolet, Cadillac, and X-cite Electronics.
  • One of Hussein's key achievements is his commitment to mentorship. He has built and nurtured high-performing cross-functional teams, fostering a culture of collaboration and innovation. His dedication to guiding and inspiring others is a testament to his leadership skills.
  • Provided advisory services to SMEs and established enterprises, offering market insights to drive growth, optimize marketing spend, and launch new products successfully.

Hussein has specialized in Middle Eastern markets, particularly KSA and Kuwait. His expertise includes:

• Localizing Campaigns and Messaging: Tailoring brand voices and promotions for local authenticity and relevance while respecting cultural norms.
• Building Collaborative Teams: Leading diverse teams, fostering knowledge-sharing, and driving results across markets.

Hussein is not just a marketing strategist, but also a passionate traveler and cinema enthusiast. His love for exploring diverse cultures and the art of storytelling often inspires his work in marketing. Beyond his professional endeavors, he actively mentors startups through a consulting firm in Cairo, guiding three businesses on the fundamentals of marketing.

Hussein is available to advise A8 Innovation’s clients, offering strategic insights into marketing and branding to unlock scalable growth and operational success in today’s dynamic markets. His expertise is rooted in data-driven marketing strategies, ensuring impactful and measurable brand-building initiatives.

Hussein invites potential clients and collaborators to join him in building brands through insightful, data-driven marketing strategies. Together, we can create impactful, measurable brand-building initiatives that drive business growth and success.